As a frequent buyer of daily deal discounts, I figured it would be helpful to give others a periodical profiling of the various daily deal sites that are in Singapore, their status, and the quirks of the offerings that they present. At the moment, it appear that the daily deal websites in Singapore are undergoing a consolidation, with the number of operations jumping to as high as 72 during the peak of 2010, reducing to 39 in 2011, and even less so in present day.
AllDealsAsia – The most interesting part about All Deals Asia is that they are an aggregator first, but also offer a healthy diet (usually 200+) of their own deals. They have a strong diversification of their deals and are particularly strong in the food & restaurant deals and short destination travel daily deals to Batam & Bintan. Since inception in 2010, they have undergone a round of investor funding already so they definitely have some staying power in Singapore’s Daily Deals industry.
Best Bargain – Established in 2012, Best Bargain is a relative newcomer to the Singapore daily deals marketplace. However, at 300+ deals strong, they’re certainly looking to make a big splash. With the major competitors already established since early 2010, it’ll be hard for Best Bargain to break into the market. However don’t count them out as they’ve certainly been able to source some quality deals so far; with the right marketing strategy, they could climb right into the upper echelon in Q3/Q4 of this year.
Plus! BigDeal – These guys are a subsidiary of NTUC Link who run a successful consumer loyalty program in Singapore. They are experts when it comes to knowing what makes consumers tick so they definitely have that aspect of their business locked down. Like many daily deal sites in SG, BigDeal serves up deals in abundance, usually close to 200 to be exact. They have been around for awhile but haven’t changed much, so it certainly looks like their website is due for an overhaul sometime soon.
Deal.com.sg – Outside of Groupon SG, perhaps one of the most successful if not the most successful daily deals site operating out of Singapore is deal.com.sg operated by DealGuru holdings. In 2012 they held the largest share of the group buying market and with the heated competition in 2013, will be hard pressed to repeat the same feat again. Thus far this year, the number of offerings from them has decreased to an average of 150, but the quality and usefulness of their deals remain high. They have been particular strong through the years with their dining discount deals, and this has lead them to branch out to other services such as Dealivery. Deal.com.sg is also looking to expand their deal empire to Malaysia with MyDeal.com.my, a successful daily deal spin-off.
What are your experiences with the daily deal sites mentioned above? Have you bought something from them and were happy? unsatisfied? Feel free to share your thoughts with us in the comments discussion!
Join us next week as we look at 4 more daily deal companies: the sleeping giant Groupon Singapore, medium sized players JuzToday & MoxDeals, and small upstart ShoppeTreatz.
The opinions, beliefs and viewpoints expressed by the author do not necessarily reflect the opinions, beliefs and viewpoints of Deals-Singapore or any of its associated entities.